I saw that
Catherine from
Lady LiquorVintage tweeted about a ‘certain’ magazine translating ‘where
do the hipsters hang?’ to Spanish, and instantly knew what she was
referring to and had to buy it to see it. In the interest of writing
this blog post, I wrote down every phrase that annoyed me and quickly
filled a page. Maybe I’m too picky, maybe I’m easily annoyed,
maybe I’m a bit of a snob. Yet, I don’t think I’m the only one
who’s noticed the massive change Company has made.
Company has been one of my favourite
magazines, aside from Oh Comely, forever. However, the recent changes
have made me question whether I will even continue buying it.
Magazines understandably have to keep up with social media and
creating an online presence to keep on trend, but if I wanted to see
constant hashtags and abbreviations, surely I’d just visit their
twitter? If anything, I read magazines and books to take a break from
twitter! When I read a published article by a professional
journalist, I don’t want ‘<3’, ‘Oscar Nom’d’, or ‘lolz
for your hols’
Linking fashion magazines with blogs
was most definitely inevitable; they are so similar and go hand in
hand in a lot of ways. Without this link it can be argued that people
will look to blogs rather than magazines for fashion inspiration.
Yet, any good idea can be taken too far. Company first hit
controversy with its piece on the A to Z of blogging, making
stereotypes that many perceived as offensive and mocking. As blogs
are on the internet,
obviously, I suppose it can be seen as
natural to follow abbreviation conventions of twitter. But, surely
these journalists will look back at their portfolio in ten years’
time and tut at their opinion that K-Stew’s dress was totes amaze?
